Brand development begins with establishment of a cohesive vision and culminates in an expression of place that gains and maintains positive recognition in the marketplace. Creation of a strong brand requires a strategic understanding and approach that identifies the personality of a place and utilizes innovative tools and approaches to reach target audiences with a compelling message. The LandDesign brand development team, with expertise in marketing communications, graphic design and environmental design, can guide a project from initial vision through market launch. Developing and leveraging messaging, graphic identity, collateral materials and web presence builds a multi-layer brand personality that is both authentic and appealing.